In 2009, the Nyangumarta People of the North Pilbara had their native title rights formally recognised under Australian Commonwealth Law. This lead to the creation of the Nyangumarta Warrarn Aboriginal Corporation, to manage these native title rights along with cultural, economic and environmental projects.
The Nyangumarta community wanted a strong visual identity for their corporation, but had limited access to funding and resources. Working closely with community representatives, YMAC developed a range of materials including logo, stationary, t-shirt designs and business cards.
The logo’s shell, with its distinctive pattern is commonly found along 80 Mile Beach, while the turtle and the goanna represent Nyangumarta country’s unique location – “Desert to the Sea”
“The logo tells our story of our Warrarn (country) and gives my people pride and identity. Now at conferences or meetings with government agencies and mining companies we proudly promote ourselves and Nyangumarta Warrarn Aboriginal Corporation. It means a lot to us.” – Nyaparu Rose, CEO, Nyangumarta Warrarn Aboriginal Corporation